27 Mar

Marketing Manager

Lagos Island, Lagos
  • Full-Time
  • ₦180,000 - 200,000
  • Closing Date: 15-Jul-2019

Job Summary

This role manages the day to day marketing activities of the organisation and long term marketing strategy for the company. The successful candidate will be responsible for developing pricing strategies (in conjunction with the sales team), identifying new customer categories, supporting lead generation efforts, and creating promotions with our advertising contractors. To be a successful hire, you will need prior experience with creating traditional marketing campaigns and strategies, as well as online marketing and social media strategy.

Key Responsibilities

  • Understand and develop marketing budgets, return-on-investment and profit-loss projections with respect to investments in marketing; allocate funds appropriately
  • Developing a pricing strategy that maximizes profits and market share but considers customer satisfaction and utility
  • Organizing company conferences, participation in trade shows, and major events
  •  Developing each marketing campaign from start to finish and issue close-out reports
  • Researching (with sales team support) demand for the organization's products and services
  • Oversee social media, public relation efforts, and content marketing
  • Oversee and coordinate open market above-the-line campaigns
  • Develop strategies and tactics to get the word out about our company and drive qualified traffic to purchase our products
  • Build strategic relationships and partner with key industry players, agencies and vendors
  • Oversee and approve marketing material, from website banners to hard copy brochures
  • Measure and report on the performance of marketing campaigns, gain insight and assess
  • Analyse consumer behavior and adjust advertising/marketing campaigns accordingly

Qualifications:

  • BSc/MSc degree in Marketing or related field; Minimum second class upper
  • Demonstrable (minimum of 3 years) experience in marketing function within the infotech or consumer goods industry. Must not be older than 35 years

Desired Competencies/ Experience:

  • Solid knowledge of digital (social media) marketing and website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
  • Robust experience in open market above-the-line campaigns for consumer electronics or other consumer goods
  • Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
  • Excellent written and oral communication skills
  • Highly developed problem solving/analysis abilities and creative thinking skills
  • Able to prioritize and meet deadlines with strong collaborative abilities (good team player)
  • Detail oriented, meticulous, well organized, and articulate